AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps in Central America Q3 2021
Explore the performance of the top beauty retail apps on a unified platform in Central America during Q3 2021, with insights from Sensor Tower.
During the third quarter of 2021, the top five beauty retail applications in Central America showed varied performance in terms of weekly downloads, revenue, and active users. Here’s a breakdown of the key metrics for each app, based on data from Sensor Tower.
Chula - Belleza sin límites saw a significant decline in weekly downloads, starting from 7.3K at the beginning of July and dropping to around 630 by the end of September. Weekly active users also decreased from approximately 24K to 15K over the same period.
SEPHORA experienced an impressive growth in weekly downloads, peaking at 7.2K in early September and settling at around 2.7K by the end of the month. Active users followed a similar trend, increasing from 303 in late August to 7.1K in mid-September, before slightly declining to approximately 5K.
Terramar Brands maintained relatively stable weekly download numbers, fluctuating between 1.3K and 2.1K throughout the quarter.
Sol Beauty And Care saw a gradual decline in weekly downloads, starting at 1.7K in late June and decreasing to around 530 by the end of September.
Nuestro Secreto had more modest download numbers, with weekly downloads ranging from 321 to 768 throughout the quarter.
These insights provide a snapshot of the performance of leading beauty retail apps in Central America for Q3 2021. For more detailed analytics and data, visit Sensor Tower.